Selected
work.
Brand identities for founders, local businesses and growing teams. Each one built as a system, not just a logo.
BRAND IDENTITY · FITNESS
Overflo Studios
A luxury movement and recovery studio, after two branding attempts that missed.
A luxury movement and recovery studio, after two branding attempts that missed.
BRAND IDENTITY · RECORD STORE
Hunky Dory Records
A mid-century record store brand brought into the vinyl revival, ahead of a move to a new flagship.
A mid-century record store brand brought into the vinyl revival, ahead of a move to a new flagship.
BRAND IDENTITY · DISTILLERY
Pinetop Distillery
A brand built from nothing for a new North Carolina distillery with moonshine roots.
A brand built from nothing for a new North Carolina distillery with moonshine roots.
BRAND IDENTITY · EVENT
POC NOW Summit 2026
A standalone identity that made an association summit feel like a destination.
A standalone identity that made an association summit feel like a destination.
BRAND IDENTITY · RETAIL
BetterDoor
An industrial parts supplier rebranded to make DIY door upgrades feel doable.
An industrial parts supplier rebranded to make DIY door upgrades feel doable.
BRAND IDENTITY · NONPROFIT
Autism Society of NC
A story-first awareness campaign for a statewide nonprofit.
A story-first awareness campaign for a statewide nonprofit.
How we work.
Every project follows the same four steps, so you always know where we are and what comes next. You work directly with me from the first call to the final files.
We start with a free 30-minute call and brand audit, then look at your business, your audience and anything you already have.
We agree on the direction before any design starts: who the brand is for, how it should feel, and what it needs to do.
I design the identity and the system around it: logo, type, color, graphic language and the core assets you’ll use most.
You get a practical guideline, ready-to-use templates and organized files, plus a walkthrough so you can use it with confidence.
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