Your brand. Built with you.
Brand identity for founders starting from a dream, and businesses ready to replace a brand they’ve outgrown. Here’s how it works, what you get, and what happens after.
Four steps. Each one ends with a decision.
What’s working, what isn’t, and what I’d address first.
Brand Identity System
One core project, scoped to you. Everything you need to launch or relaunch with confidence.
A primary logo, plus alternates and a mark, built to work in every size and place.
Type pairings and a color palette, with clear rules for how and when to use each.
The pieces you’ll use most, like stationery and templates, ready to go on day one.
A practical guide that shows you, your team and anyone you hire how to use it all.
“The whole brand just clicks with our audience. The look, the site, the social…it all makes DIY feel easy, which is exactly what we were going for.”
What’s in your brand guide.
Every project ends with a practical guide you can hand to your team, printer or next designer. A typical guide covers:
Who the brand is, who it’s for, and how it should feel.
Versions, clear space, minimum sizes and what to avoid.
Palettes and type pairings, with rules for using them.
The photography style, patterns and visual details that tie it together.
Examples of the brand in use, from stationery to social.
Need more than the essentials? Add-ons are scoped with you, and might include:
Ongoing design support
Once the guide is done, I’m still here. A monthly retainer covers new assets, guideline updates and priority time, so the brand keeps working as you grow.
Good to know.
How long does it take?
It depends on scope, scale, revisions and how quickly approvals come back. Have a deadline in mind? Let’s talk about it and work backwards from there.
What does a project cost?
Every project is scoped to you. After the free consultation, you get a clear proposal with a fixed price. No surprises.
What’s in the free brand audit?
A 30-minute call. We look at what you have (or don’t yet), what’s working, what isn’t, and what I’d address first. No obligation.
What if I only need a refresh?
That’s why we get aligned on the problem first. Sometimes the answer isn’t a rebrand at all.
What do you need from me?
Bring your frustrations, your ideas, what’s working and what isn’t. Together we’ll define what success looks like at the end of the project.
Do you design websites?
Absolutely. Your website is one of the most important places your brand lives. I design and build small to medium sites focused on brand awareness. For larger e-commerce builds, we’ll talk it through and I’ll point you to the right resources.