Hi, I’m Adam.
Creative Director and Designer. Well Aligned is my independent visual brand studio.
Start a projectYou work with the person doing the work.
I work with founders, marketing leaders and creative teams who care about what they’re building and want a design partner they can trust. Together, we create clear, cohesive brand systems across identity, typography, color, imagery, graphic language and practical guidelines.
The work is thoughtful, direct and collaborative, from the first conversation through final delivery.
Almost two decades building brands.
From agency art direction to leading brand for a global tech company. My first job was designing for Subway’s $5 Footlong campaign.
Well Aligned Studio
Brand identity, websites and campaigns for a small set of clients, end to end from strategy through launch.
- Designed the identity and art directed the show floor for POC NOW 2026, a 400+ attendee summit at Pier Sixty, New York.
- Work directly with founders and decision-makers, with no account team in between: discovery calls, briefs, scope, timelines and budgets.
- Present and defend the work myself, from first concepts through final approval.
- Run my own business development: outreach, proposals and pitches that turn first conversations into signed projects.
JWP Connatix (formerly JW Player)
The only marketing designer as a video technology company grew from 150 to 390+ people: every piece of brand and marketing creative, from strategy decks to trade show booths.
- Owned the global visual brand across web, marketing, sales enablement, product launches and executive communications.
- Led the corporate website redesign and built the brand guidelines that let teams scale it.
- Significantly cut hosting costs by spotting unusual bot traffic and consolidating two websites onto HubSpot.
- Art directed integrated campaigns, including a video-screen direct-mail campaign that landed several sales meetings from about 50 priority prospects.
- Led creative for NAB, IBC, DMEXCO, SXSW and JWP’s own conferences.
- Brought AI-assisted workflows into the creative process.
- Received the company’s 2022 Stand Out Achievements award.
Brasco Design + Marketing · Raleigh, NC
Led branding, advertising, websites and integrated campaigns for healthcare, nonprofit, commercial real estate and education clients. Designed visual identities, campaigns and environmental graphics.
Self-employed · Raleigh, NC
Print, digital and multimedia design for a range of clients, working directly with each of them.
MSA
Integrated print and digital campaigns for clients including 3Pillar Global, Citrix, TeleGeography, UNC Health Care, Subway and Coca-Cola.
School of Communication Arts, 2007. Past clients include JW Player, Citrix, Autism Society of NC, UNC Health Care, Performance Bicycle and Hopscotch Music Festival.
How I work.
People should understand what we’re doing and why without having to decode it.
Good design is easier to trust when the thinking behind it is clear.
A few confident decisions are stronger than constant visual stimulation.
Share the thinking, invite the conversation, and make decisions together.
The work should hold up beyond the launch and make future decisions easier.
Bring a strong point of view, stay open to feedback, and keep the focus on what serves the work best.
“Adam transformed our complex vision into a seamless brand world across two continents. He made the entire process feel manageable while ensuring every detail was perfectly aligned with our strategic goals.”
Why “Well Aligned”
Good work starts with a good working relationship.
Before design begins, we get clear on the problem, the people you need to reach, and where the brand needs to go. That shared understanding makes the process more focused, the decisions easier, and the final system stronger.
Visually, the same idea applies: when the pieces are aligned, the brand works better as a whole.
Who I work with.
You have the idea, maybe even customers, but no brand yet.
The logo got you started. Now it undersells what you’ve built.
You need a system everyone can use, without an agency handoff chain.